You’re not already working with everyone, here’s why

Think your business already works with everyone who matters?

In this episode, Simon Batchelar challenges one of the biggest myths in manufacturing and engineering marketing, the belief that “everyone already knows who we are”.

Simon explains why this mindset can be dangerous, how competitors are quietly winning your prospects, and what to do to stay visible to buyers, engineers, and designers actively searching for solutions like yours.

Whether you rely on word-of-mouth, repeat work, or long-standing relationships, this video will help you see why even established companies need consistent marketing to keep growing.

Here's the 4 main takeaways:

• Having a great reputation doesn’t guarantee visibility.
• Your competitors are marketing to the same audience you think you already own.
• If buyers can’t find you, they’ll never consider you.
• Marketing keeps you visible, relevant, and ready for new opportunities.