Episode 15

Why Cybersecurity Does Not Have To Be Expensive or Scary

Does cybersecurity feel like an impossible, expensive task?. In this video, Simon Batchelar (Pallant Studio) and Paul Everington (Everwell Associates) discuss why many business owners find cyber risk difficult to visualise compared to physical security, often leading them to believe they are too small to be targeted.

We break down the technical jargon and share simple, cost-effective steps you can take immediately to protect your business. From the importance of automatic updates to implementing password managers like Bitwarden or 1Password, we cover the essentials that don't require a massive budget.

Key Topics Covered:

  • Why cyber risks are harder to imagine than physical risks.
  • The critical importance of changing default passwords on Wifi and accounts.
  • Demystifying Two-Factor Authentication (2FA) and why you need it.
  • Why you should stop using spreadsheets to store passwords and use a Manager instead.
  • Using physical security keys (like YubiKey) for extra protection.

About the Podcast

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Marketing For Engineering and Manufacturing
Expert marketing insights to get you the leads you need to grow your business

About your host

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Simon Batchelar

Simon Batchelar is a marketing consultant and the co-founder of Pallant. They are the author of Reframing Marketing.
With 20 years’ experience running their own marketing agency, Simon has transformed over 450 small businesses.
Simon spent 10 years as a TV and commercial sound editor, working on Oscar and Bafta-winning programmes.