Is AI Search Killing Your Website Traffic? (Why leads are dropping)

Is your website traffic dropping unexpectedly? You aren't alone.

In this video, Simon Batchelar (Pallant Studio) and Paul Everington (Everwell Associates) discuss the rapidly changing world of AI search and its real-world effect on the world of sales and lead generation.

For over 15 years, the "10 blue links" Google model drove traffic to businesses that answered specific customer questions. But today, tools like ChatGPT, Claude, and Google’s AI Overviews are answering those questions directly, removing the need for users to click through to your website.

We cover:

- Why some businesses are seeing organic traffic drops of 25–30%.

- How AI tools use your content to answer questions without giving you credit or clicks.

- The business risks of AI: From reliable data inputs to customer perceptions.

- How to treat AI adoption as a continuous improvement and R&D opportunity, rather than just a threat.

If you are worried about where your next lead is coming from, or how your team is using AI internally, this discussion provides a framework for assessing that risk and future-proofing your business.