Episode 4

How to do marketing when you have a proprietary process

Are you trying to find the delicate balance of marketing your proprietary process without compromising your intellectual property? This episode discusses actionable steps to highlight the outcomes and benefits of your proprietary methods without revealing the technical specifics.

Learn how to use content marketing, case studies, and a four-step marketing process to attract new clients while maintaining confidentiality. Perfect for business owners looking to stand out in competitive markets.

For more details, our full marketing guide and to get in touch, visit our website at https://palant.studio

About the Podcast

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Marketing For Manufacturing
Expert marketing insights to get you the leads you need to grow your business

About your host

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Simon Batchelar

Simon Batchelar is a marketing consultant and the co-founder of Pallant. They are the author of Reframing Marketing.
With 20 years’ experience running their own marketing agency, Simon has transformed over 450 small businesses.
Simon spent 10 years as a TV and commercial sound editor, working on Oscar and Bafta-winning programmes.