Episode 10

When to bring in the experts

In this video, Simon Batchelar from Pallant Studio is joined by Paul Everington from Everwell Associates to explore a key question faced by growing businesses: When is the right time to bring in outside expertise?

Whether you’re scaling up, feeling stretched as a founder, or unsure whether to hire in-house or outsource, this conversation is packed with practical insight for engineering, manufacturing, and B2B service businesses.

We cover:

  • Why hiring generalists too early can slow your growth
  • What signals it’s time to bring in outside help
  • The advantages of using fractional or on-demand experts
  • How to scale without building a big in-house team
  • What the “studio model” looks like in practice
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About the Podcast

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Marketing For Engineering and Manufacturing
Expert marketing insights to get you the leads you need to grow your business

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About your host

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Simon Batchelar

Simon Batchelar is a marketing consultant and the co-founder of Pallant. They are the author of Reframing Marketing.
With 20 years’ experience running their own marketing agency, Simon has transformed over 450 small businesses.
Simon spent 10 years as a TV and commercial sound editor, working on Oscar and Bafta-winning programmes.